R1 Concepts made a splash at Week Fest LA, Southern California’s premier custom car showcase, where automotive enthusiasts from all over gathered to display some of the most innovative and jaw-dropping custom builds. Set in the heart of Los Angeles, Week Fest LA is a celebration of car culture, attracting builders, tuners, and fans of the automotive world. R1 Concepts was there to experience the excitement firsthand, bringing the spotlight to one of its newest ambassadors—Kevin Martinez—and his meticulously crafted 2018 Honda Civic Type R.
Week Fest LA, an annual event, serves as a meeting point for the custom car community, showcasing a diverse range of vehicles from imports to muscle cars. Each car is a testament to its owner’s creativity, craftsmanship, and passion for pushing the boundaries of design and performance. The event is known for its lively atmosphere, with vendors, live entertainment, and of course, countless custom builds that keep visitors engaged throughout the day.
At this year’s event, R1 Concepts took the opportunity to highlight its involvement in the custom car scene, particularly with Kevin Martinez’s Honda Civic Type R, one of the most talked-about cars of the day.
Kevin’s 2018 Honda Civic Type R is a showstopper, packed with high-performance upgrades and attention to detail that took months of preparation. Built with a full Varys body kit, this car is nothing short of spectacular. Kevin’s dedication to the project was evident as he shared how he was getting the car ready for SEMA, one of the biggest auto shows in the world.
Among the many upgrades, Kevin’s Civic Type R sports:
One of the standout features of Kevin’s Honda Civic Type R is the R1 Concepts Big Brake Kit. Kevin opted for a white caliper with gold lettering, complemented by a red rotor hat—a combination that truly makes the brakes pop against the car’s aesthetic. While some might say white calipers are hard to maintain, Kevin loves how it elevates the car’s overall look, adding a mature and stylish edge to the build.
He highlighted how the R1 Concepts brake kit not only looks great but also delivers top-tier performance, essential for a build like his that’s designed for both show and go. Whether it’s high-speed driving or daily commuting, the R1 Concepts brakes ensure optimal stopping power, precision, and control.
If you’re interested in seeing more of Kevin’s impressive build, check out his Instagram page project.r_. His feed is filled with detailed shots of the car, behind-the-scenes looks at the build process, and much more.
Week Fest LA was packed with incredible cars and even better vibes. As always, R1 Concepts is proud to support enthusiasts like Kevin Martinez, who are pushing the boundaries of automotive performance and style. Stay tuned as we continue to bring you more from the automotive scene, and don’t forget to check out our range of high-performance brake products to elevate your ride, just like Kevin did!
Upgrade your braking system with R1 Concepts today and experience performance, style, and reliability on every drive!
