The roar of engines, the thrill of speed, and the crunch of tires over rocks can only mean one thing—the King of the Hammers (KOH) is back! R1 Concepts is excited to announce that we will once again be attending this legendary off-road event in Johnson Valley, California. Known as one of the most grueling one-day off-road races in the world, KOH is a perfect blend of high-speed desert racing and technical rock crawling. View the full event schedule here.
Looking Back: Highlights from King of the Hammers 2024
Last year, we were proud to support Jordan Pellegrino and co-driver Gunnar Velasquez from GenRight Off Road in the 4400 Unlimited Class. Their custom-built beast, nicknamed the “LamBROghini,” featured cutting-edge independent suspension and portals for superior ground clearance. This engineering marvel faced the brutal challenges of Johnson Valley with grit and determination, showcasing a performance that can be life-changing for participants and fans alike.
Despite a cracked transmission cooler that led to overheating issues, the GenRight team pushed through to complete the race, securing a 28th-place finish. Their performance was a testament to their resilience and the drive required to overcome the extreme conditions of KOH—conquering one of the world’s toughest off-road competitions.
We captured incredible footage from last year’s event, showcasing heart-stopping moments from the rugged desert landscape. Fans were able to witness both high-speed runs and intricate rock crawling maneuvers that define this event. Check out our 2024 event highlights to relive the excitement!
Event Overview
The GenRight Off Road Racing Event is a premier off-road racing competition held in the rugged terrains of Southern California. This event attracts top racers and teams from around the globe, all eager to test their mettle against one of the most challenging desert racing courses in the world. The course is designed to push both drivers and vehicles to their absolute limits, demanding a blend of skill, strategy, and sheer determination. With a strong emphasis on quality and performance, the event showcases the latest advancements in off-road racing technology and vehicle design, making it a must-see for enthusiasts and professionals alike.
Top Performers

In the world of off-road racing, the GenRight Off Road Racing Event stands out as a proving ground for the best of the best. Top performers at this event are seasoned racers who have honed their skills in the harsh desert environment. These drivers possess a deep understanding of the unique challenges posed by off-road racing and have developed the strategies necessary to excel. Their focus on performance and quality allows them to push their vehicles to the limit, achieving exceptional results and setting new benchmarks in the sport. The dedication and expertise of these racers are truly inspiring, making them the stars of the event.
Vehicle Technology
At the heart of the GenRight Off Road Racing Event lies cutting-edge vehicle technology. The race features some of the most advanced and innovative vehicles in the sport, each designed to withstand the grueling demands of desert racing. From high-performance engines and robust transmissions to state-of-the-art suspension systems and precision brakes, these vehicles are built for excellence. The focus on quality and reliability ensures that they can endure the harsh conditions of the desert while delivering top-tier performance. This technological prowess not only enhances the racing experience but also sets new standards for the off-road racing industry.
Desert Racing Challenges
Desert racing is renowned for its extreme challenges, and the GenRight Off Road Racing Event is no exception. Drivers face a myriad of obstacles, from steep hills and rocky terrain to treacherous sand dunes and unpredictable washouts. The unforgiving desert environment demands a high level of skill and experience, as well as a keen focus on safety and performance. Navigating these challenges requires precision driving and a deep understanding of the terrain. The ability to maintain control of the vehicle under such conditions is a testament to the drivers’ expertise and the quality of their machines.
Race Cars

The GenRight Off Road Racing Event showcases a diverse array of race cars, each engineered for peak performance in the desert. From high-performance Jeeps and trucks to custom-built buggies and specialized race cars, these vehicles are designed to excel in the harshest conditions. Advanced suspension systems, powerful engines, and state-of-the-art brakes are just a few of the features that enable these machines to deliver consistent results. The focus on quality and reliability ensures that they can handle the rigors of desert racing, providing drivers with the tools they need to compete at the highest level.
Safety Features
Safety is paramount in off-road racing, and the GenRight Off Road Racing Event is no different. The event incorporates a range of safety features designed to protect both drivers and spectators. Advanced safety harnesses, helmets, fire suppression systems, and comprehensive emergency response plans are all in place to minimize the risk of injury or accident. These measures are a testament to the event’s commitment to quality and performance, ensuring a safe and enjoyable experience for all participants. The emphasis on safety underscores the importance of protecting everyone involved while maintaining the thrill and excitement of off-road racing.
What to Expect at KOH 2025 Off Road Racing
This year’s event promises to be even bigger and better, with thousands of fans, racers, and vendors gathering at Hammertown to celebrate the ultimate off-road experience. Racer participation is crucial, adding excitement and energy to events like the SCORE San Felipe 250. Expect intense competition across multiple classes, including the Race of Kings, the UTV Race, and the Every Man Challenge.
R1 Concepts will be right in the heart of the action. We’re bringing our latest high-performance braking solutions to support teams battling the harsh desert and rocky trails. Whether you’re a competitor or a spectator, we’re excited to connect with the off-road community once again.
Visit Us in Hammertown, Southern California
Hammertown is the bustling center of KOH, with vendor booths, entertainment, and live race coverage throughout the week. If you’re attending, come by our booth to say hello! Explore our products, including high-performance Jeep parts and innovations, learn more about our involvement in off-road racing, and immerse yourself in the electrifying atmosphere.
Exclusive Off Road Racing Event Coverage
Couldn’t make it to Johnson Valley? No worries—our media team will be on-site capturing all the action. From high-speed desert sprints to nail-biting rock crawling sections, we’ll be delivering race highlights, behind-the-scenes footage, and interviews with racers. The majority of the event highlights and key moments will be captured and shared. Keep an eye on our blog and social media channels for updates, photos, and videos from KOH 2025.
Join Us for the Adventure
The King of the Hammers isn’t just a race; it’s a celebration of off-road culture, innovation, and perseverance. We’re honored to be a part of this event once again and can’t wait to share the experience with all of you. Stay tuned for more updates and footage as we bring you the best of KOH 2025!
See you in Johnson Valley!