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When it comes to overlanding, brake upgrades and stopping power are just as crucial as traction and torque. R1 Concepts recently teamed up with ambassador Wilderfields to give his lifted 2024 Subaru Outback a serious brake system overhaul—and the results are impressive. Why Upgrade Your Brake System? Whether you’re daily driving or venturing off-road, a […]

At King of the Hammers 2025, performance isn’t optional—it’s a lifeline. Cory from SKT Customs took this to heart with his 2019 RAM 1500, a truck that started life as a daily driver and evolved into a desert dominator. Outfitted with R1 Concepts performance brakes, Cory’s build tackled the legendary Johnson Valley terrain with confidence […]

Overland Expo SoCal is a must-visit event for off-road and adventure enthusiasts. With top-tier brands showcasing the latest gear, including high-performance brakes, lighting upgrades, and innovative accessories, this expo is the perfect place to see what’s new in the overlanding world. A Look at the Overland Expo Experience At this year’s Overland Expo SoCal, R1 […]

When most people think of King of the Hammers (KOH), they picture the 4400 Class, the monstrous, high-horsepower rock buggies that tear through the desert. But for those who want a more relatable, attainable entry into the world of Ultra4 racing, the Everyman Challenge is where the action is. The Everyman Challenge, also known as […]

A Gritty Test of Man and Machine The King of the Hammers isn’t just a race—it’s a proving ground. In the heart of the California desert, Class 11 racers take on the ultimate challenge, pushing their stock Volkswagen Beetles beyond their limits. Navigating the demanding terrain of the King of the Hammers means knowing every […]